Elevate your brand with beautiful imagery. We specialise in getting to know you and your brand, tailoring and styling your photoshoot to perfectly capture your brand's essence.
Professional photography for food and product is essential, especially in the online world. Take the first step towards some fresh new content for your website, Instagram & Facebook.
Hello, we are Jax & Rachael!
Let us fill you in on our process. First, we get to know you and your brand and create a concept just for you. Product shoots require a great deal of organisation. We will discuss creative direction, requirements, styling and budget and then create a mood board and shotlist.
Styling
A food/product/prop stylist is highly recommended. If you are on a tighter budget, Rachael has several years of styling experience and can follow brand guidelines.
Product Interaction
Adding a human element to your product photos naturally draws the eye in, increasing engagement. Particularly great for Instagram/Facebook ads or website hero images. We can help with hiring any talent required.
Props & Backgrounds
We have a growing selection of props, from plates to fitness equipment; if we don't have what you need, we can source items, or you can provide your own.
Styling Variation
FAQs
I am new to this. How does this all work?
You are taking an exciting step in your business journey! First things first, you need to fill out our Questionnaire. Then we will get in touch with a proposal. This document outlines what we deliver and how much it costs. There may be some tweaks and phone chats, but once you have approved the proposal, we will lock in a date and begin conceptualising and creating a shotlist and moodboard.
What is a shotlist?
A shotlist is a document that we refer to during the shoot. Every product needs to be photographed; this document directs the order of operations, how each item should be lit, styled and positioned, and lists any props necessary for each shot. We try to create the shotlist in a methodical order, maximising efficiency so you get the most out of your shoot.
Do we need a shotlist?
Not always. If you only have a couple of products and want to keep it simple, we don't have to have a formal or detailed shotlist.
Do you work with agencies?
Yes, absolutely, and I will usually work solo (which saves you money).
Do you have a day rate?
I don't have a set day rate; product shoots are too varied.
What is an e-commerce image?
We use the term ecommerce for images of products that are very clean and simple, usually photographed on a white background (sometimes the background is completely removed for a seamless look). There is little to no styling or props, and the lighting and camera angle stays consistent.
What is an editorial image?
Think of it as storytelling, a way to show your product in a more exciting and engaging light. Using props and styling, we create cohesive images tailored to your brand. Texture, colour, composition and lighting all come into play.
I can't be present for the shoot, can I send my products?
Yep, sure thing. I have lots of experience shooting solo (especially during covid)! Products can be posted or delivered to:
Rachael Ogle
309 Victoria Street, BRUNSWICK 3056
How do I hire a hand model or talent?
We have a list of our go-to models, or you can organise your own, use friends, or hire directly from an agency. If you have specific requirements, we can assist with finding a suitable model.
